One phenomenon that may seem absurd to some, yet, completely intuitive to others is the issue of the UX design. On the one hand, UX stands for user experience and, as we know, the experience is always a subjective category. Nonetheless, a myriad of guides, instructions, and walk-throughs go on to give suggestions on how to reliably and even rapidly improve this experience with the use of certain design methods. The only way in which this can work is with the help of psychology. As we know it, psychology, as a science, is there to provide answers to various questions of human behavior and, as such, it can be of an immense help in upgrading your UX design. Here are several hints and tips on how all of this works.
Knowing your audience
The first thing you need to understand is the fact that knowing each and every one of your audience members is absolutely impossible. Fortunately, when working with large numbers, you can rely on statistics, trends, and demographics. The best example of this can be seen when you decide to do a study about genders and colors they like.
For instance, while 57 percent of men claim that they like blue the most, only 35 percent of women do the same. The even greater difference comes with the color purple which 23 percent of women simply love, while when it comes to men, it doesn’t even make the list. Colors like orange, red, white, yellow and black have a similar response with both genders (1-3 percent difference), meaning that they can be used as a universal solution. Sure, there are men out there with color purple as their favorite and there are women out there who dislike it, yet, these exceptions can’t be used as a reliable foundation to your design.
Most important of all is that you realize that gender is just one factor and the color is just one feature, which means that there are so many other things to take into consideration. The age, profession, culture, and background of your target demographic may also hold some influence over their preferences. The only way to exploit this to your benefit is to know exactly who you’re dealing with.
Use images with your content
The next thing you need to understand is the fact that humans are highly visual beings. This means that we heavily rely on visual stimuli, no matter what we do. This is probably just a side-effect of the fact that our brain registers visual information about 60.000 faster than a verbal one. This is why, nowadays, it’s hard to find a piece of content or a homepage that’s not accompanied by an image.
Still, just uploading an image is definitely not enough. Uploading an image that takes forever to load may make your website look amateurish and start losing credibility in the eyes of your audience. With that in mind, other than making them relevant to the content, you also need to make these images responsive.
One thing that virtually no one will tell you about UX is the fact that your audience already has expectations, as well as the first opinion about your website, even before they reach your domain. It all depends on how they reached you/heard of you. For instance, if it was a link that they received from an acquaintance, this can be interpreted as a WOM recommendation, which means that they already have a better starting point.
More likely, however, they’ll reach you through an independent search (most likely on Google), which is where SEO makes all the difference. The title of the link, the description and, most importantly, its position on the list of results will help form the opinion of your audience. The higher you rank, the more credible you’ll appear. This is particularly the case if you manage to qualify yourself for Rich Answers.
According to SEO Brisbane experts, in order to get there, one has to do a proper market and keyword research, do some extensive keyword mapping and, of course, follow up with competitor analysis. Most importantly (from the standpoint of design), one has to handle the issue of on-site implementation and optimization the right way around. This consists of technical website audit, optimization of high return landing pages and some careful technical implementation.
The popularity of conversational design
In the past, the content was almost always written in its traditional form, mostly due to the fact that it would be odd or inefficient to try and mimic what the real conversation looks like. Nowadays, however, it’s not that uncommon to see web designers using screenshots of chat conversations or tweets written in a form of a dialogue in order to use them as testimonials. Sure, this use of language can do wonders for your overall UX, yet, you would probably do well to learn a thing or two about conversational design before trying to apply it.
Encapsulating interactive elements
Some believe that leaving your audience to figure out things on their own may be a good thing. Now, while in theory, this may be true, keep in mind that wasting time definitely contributes to a poor UX. Therefore, if an element on your layout is interactive, make sure to stress this out by encapsulating it. This is an incredibly simple tip that will help save the time of your audience, thus, seamlessly and subtly boosting their overall experience. This can also help you use colors, shapes, and sizes in order to make a contrast. Needless to say, contrast is one of the most potent visual tools for attracting attention.
Cramming too much text, too many images and overall trying to squeeze as many elements into as little space will result in an unappealing design that ruins your UX. How? Well, in several different ways. First of all, each of these elements draws on resources, which means that it will take longer for your website to load. Second, it can make everything seem somehow amateurish, even claustrophobic. Both of these problems can be avoided with the cunning use of whitespace. Of course, it goes without saying that whitespace isn’t necessarily white.
FOMO (fear of missing out)
Lastly, in order to make your audience appreciate you, you need to show them exactly what they’re getting from you and your brand. By this, we mean exploiting the phenomenon known as fear of missing out. This can be achieved in several different ways. One of the most popular ones is the so-called false sense of urgency, that can be easily achieved by making a limited-time offer. Keep in mind that the more visual you make this, the more efficient it will be. For instance, if it’s the limited-time-offer that we’ve discussed, you can try to add a massive timer to your website’s homepage. You can also try by displaying testimonials, thus making them see all the people who haven’t failed to capitalize on this opportunity.
At the very end, the knowledge of basic human psychology helps, yet, you can’t just assume that knowing a thing or two about it can boost your UX design on its own. What you need are proven methods that encompass both of these worlds. Fortunately, pulling this off is not nearly as hard as it may sound.