3 Best Free SEO Software to Audit Your Website
Feb19

3 Best Free SEO Software to Audit Your Website

Search Engine Optimization is one of the best ways to generate a huge amount of quality traffic to any website. It is a continuous process which involves a different set of activities that you need to perform consistently to see long-term good results. Gone are the days when you would simply publish your content, inject keywords in URL, H1 tags, etc., get some backlinks, and you would start ranking on the first page. Nowadays, Google...

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SEO or PPC – Which is Better for My Business?
Jan23

SEO or PPC – Which is Better for My Business?

When increasing your website’s exposure on search engines such as Google, businesses can opt to pay for a listing via Google AdWords, or attempt to grow the rankings organically. But which is better for your business – SEO or PPC? This is a question most digital agencies are asked when bringing their online marketing strategy to life. SEO has the obvious attraction being the lowest cost option, however it takes time and effort to gain...

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How a Single Tool Can Improve Your Conversion Rates
Nov27

How a Single Tool Can Improve Your Conversion Rates

WorldWideWebSize.com estimates there are at least 4.58 billion pages on the internet as of October 29, 2017. You generally need a minimum of 300 words per page for SEO purposes. This means your visitors can wade through more than a trillion words on the internet. How can you compete against those numbers and improve your conversion rates? Create top quality content It’s not enough to fill your content with keywords and hope for...

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How to Acquire More Referrals for SMEs
Nov26

How to Acquire More Referrals for SMEs

  Ranking on Google top pages improves your business visibility. However, it takes time and efforts to earn these ranking positions. While implementing your long-term SEO strategy, there’s a few ways to diversify your traffic profile as well as bring side SEO benefits. The key is to appear more often in front of your target audience at the right places. This type of traffic is often known as referrals. They are the visits that...

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Quick and Easy Small Business SEO Tips
Oct27

Quick and Easy Small Business SEO Tips

One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. As it is free, you still need an SEO firm to make this happen for you by choosing the correct keywords making your business stand out from the rest. If you are a company that wants to do...

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The Importance of Search Engine Optimisation
Oct27

The Importance of Search Engine Optimisation

When you have an online business, you know how important search engine optimisation is. However, do you know what important role SEO plays in this process? All the major search engines update algorithms on a regular basis to prioritise searches. Therefore, for those who have read or heard that marketing, SEO is dead – you are very wrong. The fact is that it is now more important than ever before. In addition, as a webmaster, you have...

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